WeChat Is A Digital Eco-System, with
over 1 Billion Users

Get engaged on WeChat to
reach the World’s largest market


With over 1 billion users, WeChat has become an essential channel for brands to reach a Chinese audience, both in mainland China and overseas.

We work closely with WeChat managing content and advertising strategies for leading European brands and producing ground-breaking applications within WeChat.

WeChat is best described as an ‘eco-system’, combining messaging, call, social media, e-commerce, payment gateway, booking and other functionality.

We provide the following services:

WeChat Account Set-Up

It has never been easier for foreign brands and businesses to set up their own WeChat official account, using an overseas business licence. Regroup can set-up, design and populate the account so it is ready to be promoted.

Content Management

We typically present monthly content plans in your own language, and once approved it becomes localised by our teams in China and posted.

WeChat Advertising

WeChat advertising is becoming more and more sophisticated, and an essential means to building up your follower base.

WeChat Mini-Programs

Regroup have been building WeChat mini programs since they were rolled out in 2017. We have built e-commerce shops, informational apps, and booking engines using as mini programs.

If you are interested in engaging with China, we would be happy to provide a free consultation.
Please fill in your details in the form below and we will be in touch in due course.


    Why WeChat Mini Programs can be key for UK brands wishing to test the market in China

    As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country.

    WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the fact that it is all things in daily life in China.

    It is Tencent’s (WeChat’s owners) vision for Chinese nationals to use WeChat throughout their day; using it for calls, messaging, playing games, paying bills, buying products, hiring taxis and posting their social media.

    Read More